SCRAP NYC

The Challenge - Create a full rebranding, new website, and social media presence for clothing pick-up service.
The Target - Upper-middle-class people living in NYC (age 20-50).
Our Solution - Instead of opting for the usual green colors assigned to sustainable businesses, we created elegant branding in earthy colors matched with fashion-driven visuals.
The Result - A consistent online presence across all touchpoints, a growing social media following (80k+), numerous fashion partnerships, as well as events across NYC.